“You don’t have to scale up your warehouse physically to expand- scaling your OMS & WMS Integration can help you just as well!”
In today’s highly competitive business environment, businesses are under constant pressure to optimize their operations and maximize their profitability. Companies can achieve significant gains by integrating their OMS (Order Management System) and WMS (Warehouse Management System).
At its core- good management can bring forth immense scalability by making things easier. The well-bound integration of OMS and WMS will provide data pointers that will help you achieve newer heights as well. Before understanding the importance of OMS & WMS integration, you need to first understand what OMS and WMS stand for separately.
What is OMS?
OMS stands for Order Management System and operates primarily front-end. This system benefits the seller by providing more clarity. You can keep a crystal clear view of transactions, navigate the inventory, handle orders, and make sure the process of satisfactory customer delivery is accomplished. An OMS acts as an anchor, one that makes sure the plan remains on track with full transparency at every step, and that everything happens on time.
The importance of this does not come through the traditional order management process, but rather through customers’ seamless ordering expectations. An OMS comes in handy especially when you have bulk or more orders.
What is WMS?
WMS stands for Warehouse management system and operates on back-end processes. Its main responsibilities include tracking goods, raw materials, and various operations that take place in the warehouse.
You gain control and implement various warehouse procedures through efficient methods. Retailers also get a direct view of your inventory and understand what is stored in your warehouse and what is in transit.
3 Major Benefits of OMS & WMS Integration
1. Better For Multiple Marketplaces
The real benefit of OMS & WMS integration is visible once your business branches out to multiple marketplaces. Imagine you start selling on multiple marketplaces including Shopify, eBay, Amazon, etc. Say you only have 200 SKUs that you want to distribute over all the channels you sell from. How would you go about making those decisions?
Would you make all 200 available on all sites? Doing so could lead to a situation where you have backorders, and require to send 2 shipments per order, which is not ideal. You could either run into a backorder situation or be unaware of any scam orders.
With a single channel, all you need is a single partner who fulfills orders off it. By using an OMS, you can gather all incoming orders and manage their processing in a controlled manner. The OMS sends the compiled orders to the fulfillment warehouse through an API.
This API also enables you to request information on tracking, inventory, and order status from the WMS system, ensuring that your OMS is the primary source of information that aligns with the data stored in the WMS.
2. Enhances Customer Experience
Integrating OMS and WMS allows brands to provide a consistent and smooth customer experience across various channels. Merging these systems into a single OMS platform simplifies the tracking and management of all processes, resulting in improved order fulfillment. Here are a few more pointers on how OMS & WMS Integration works wonders for your customers:
- OMS & WMS Integration builds trust and loyalty through real-time visibility of inventory levels, order status, shipping information, etc. When customers have an honest insight into these as well, they feel more secure about their orders.
- You can fulfill customer satisfaction through the automated routing of orders to fulfillment centers. Through this, the shipping labels and tracking information are also generated in real time. This saves time while introducing a lower chance of risks and errors.
- You can create a consistent customer experience through OMS & WMS Integration. A prospective customer will expect to get the same treatment on all fronts of your business.
- Providing this on offline and online stores, social media platforms, etc. can help customers feel at ease and leave a good impression. This also helps with etching a brand impact in your customers’ brains- and further helps with marketing and advertising.
- Another great way to enhance customers’ experience is by providing a personalized or customized touch. Customers feel valued and cared about when they feel like the brand is listening to them. With insight into individual customer behavior, preferences, purchase history, etc retailers can collect and analyze essential data. This helps you recommend better products or give discounts to loyal customers on their frequent orders.
3. Makes Smart Decision-Making Easier
One way to stay relevant in today’s competitive market is by taking decisions that are both- informed and quick. These decisions are more often than most influenced by KPIs (Key Performance Indicators). It becomes difficult to track these when your fulfillment and sales streams are not integrated.
With OMS & WMS Integration, the crucial decision-influencing data becomes easily accessible and easier to analyze across all channels. This in turn also helps in predicting inventory needs and aids in better reporting.
Holistically, the benefits of OMS & WMS integration are reducing costs, improving optimization inside your warehouse & bringing an increase in order accuracy. You can assure business longevity through integration in today’s competitive sphere- especially when customers have other options they can explore which might give a better experience.
With OMS & WMS integration, connecting your business’ manual internal processes provide great benefits to how your business operates overall. Another way this is possible is through iPaaS platforms like Celigo and Software such as NetSuite. With Integs Cloud Technologies, you get a NetSuite Solution provider and the expertise to set up your business in a way that eliminates manual effort and seamlessly integrates your business operations. Get in touch with us today!